Grow leads.
Get buyers.
And keep customers.

Be top of mind, with B2B fintech content to drive growth.

Drive demand, through trust.

Engage buyers, with useful case studies, practical whitepapers, and longform articles.

Trusted To Develop and Deliver Content By

3 ways to support sales and growth

1. Make Blogs Less Boring

Drive awareness and lead generation. When content marketing projects pile up or deals take over, we keep your blog fresh with relevant topics. 

2. Guide Buyer Decisions

Get happy customers interviewed for you, so rave reviews are on the record. And build a trove of compelling case studies, stories, and profiles. 

3. Get Executive Bylines

Think big. Position your executives and product leaders as experts, with carefully crafted webinar scripts, eBooks, or lead-capturing whitepapers.

What clients say

“Genuine puts significant research into each piece, and understands your brief and feedback, so the final draft is of the highest quality — across any format. ”

Neil Doyle, Marketing Director


“Genuine delivered high quality content within a tight timeframe. ”

Sarah Burrage, Marketing Specialist

University of Sydney

“The articles decreased our bounce rate by 10%, with readers highly engaged. We’d definitely recommend Genuine for your copywriting needs.”

Andrei Kurtuy, Co-Founder and CCO


“Genuine combines deep knowledge of on-page SEO with the ability to create comprehensible copy about financial topics.”

Rens van der Windt, SEO Manager


“I’d recommend working with Genuine to any content marketer that wants to share high-quality, accessible finance content with their audience.”

Sebastien Rankin, Content Marketing Lead

Lightspeed HQ