This is about you

Here’s good news, if you’re marketing a fintech or legal tech business:

  • You can produce original fintech and legal tech content that will serve your business and brand into the future
  • You can publish content to outshine competitors and educate your customers in a way they trust 
  • And yes, your company’s content can generate leads, keep customers and sell without sounding ‘salesy’.

I’m Luke O’Neill and I started Genuine to use more than 14 years of content and marketing expertise to help you solve business problems.

Your content partner

Proven Expertise

Access a decade’s experience in content marketing, international media, and PR.

Customer Champion

Champion your customers with impactful whitepapers, eBooks, and case studies.


Get content templates and tactics to outshine competitors’ publishing efforts.

When you need content about

Fintech, payments and
Legal tech
“Excellent content which works as a real asset for your team’s marketing efforts.”

– Neil Doyle, Marketing Director at Brightflag