This is about you

Here’s good news, if you’re marketing complicated fintech products:

  • You can produce different fintech content that will help scale your business into the future — without sounding boring
  • You can publish less content while outshining competitors, educating key buyers, and earning their trust
  • And your content can generate leads, long after it’s first distributed.

I’m Luke O’Neill and I started Genuine to use more than 14 years of content and marketing expertise to help fintechs scale their content marketing programs.

Your content partner

Proven Expertise

Access international experience in fintech content, international media, and PR.

Customer Champion

Champion your customers with impactful whitepapers, eBooks, and case studies.

Insider Content Advice

Get content templates and tactics to outshine your fintech competitors’ publishing efforts.

When you need content about

Payments technology
Financial regulation
Financial expertise
Cloud accounting
“Genuine provides a thought-out content strategy that speaks to our audience in a way our sales team would in person.”

– Azmeen Anzar, Senior Marketing Manager at CredoLab