This is actually about you

Here’s some good news for you, if you’re a customer-obsessed senior marketer or growth-driven founder:

  • You can start producing original content that will serve your business and brand long into the future
  • You can publish content that sets you apart from your competitors and educates your customers in a way they will value
  • You can do this while championing the success of your customers and showcasing what’s different about your service and products.
  • And yes, your company’s content can generate leads and sell without sounding ‘salesy’.

I’m Luke O’Neill and I started Genuine Communications to use more than 13 years of content and marketing expertise to help you solve business problems.

Your content partner

Qualified, experienced, expert

We bring more than a decade of experience in content, international media, PR and marketing to your business challenges.

Customer Champion

We champion your customers and mentor you to produce content that connects with them in real and meaningful ways.


You get access to editorial process, templates and insights to build your in-house content capacity and library of unique content

Selected Sectors

FinTech and
financial services
Legal tech and
legal services
Higher education
Genuine Communications produce excellent content which works as a real asset for your team’s marketing efforts, from demand generation to building your brand. They put a significant amount of research into each piece and apply your brief and feedback so that the final draft is of the highest quality – across any format.

– Neil Doyle, Marketing Director at Brightflag