3 B2B Content Marketing Habits That Drive Audiences Away

3 B2B Content Marketing Habits That Drive Audiences Away

KEY TAKEAWAYS At its best, B2B content can inform, educate, and even entertain. Sales pitches still pepper too much B2B content.  Jargon mostly bores people, research has proved. Almost 80 percent of B2B companies have a content marketing strategy, according to a 2020...

3 Ways Fintech Marketers Can Push For Content Budget

3 Ways Fintech Marketers Can Push For Content Budget

It’s a tough time for fintech marketers to make the case for budget and content creation resources. Almost 30 percent of B2B marketers said their organisation decreased content marketing spending in the second half of 2020, recent Content Marketing Institute (CMI)...

5 Tips For Content Marketing Leaders to Avoid Burnout

5 Tips For Content Marketing Leaders to Avoid Burnout

A great content team can make a huge difference, enabling content marketing managers and CMOs to evenly spread high workloads and protect highly engaged staff from burning out. There will always be times where the team has to put their heads down and put in the work...

Get Inspired With These Examples of B2B Fintech Content

Get Inspired With These Examples of B2B Fintech Content

KEY TAKEAWAYS Podcasts can generate four times better brand recall than popular forms of digital advertising. An entertaining podcast can engage your community — especially when you invite interesting expert guests onto your show. Dedicate website space for case...

4 Steps to Better B2B Fintech Thought Leadership Content

4 Steps to Better B2B Fintech Thought Leadership Content

B2B fintech is being put to the test. The pandemic has heightened the need for simpler financial transactions and the need for businesses to move from legacy systems to more modern software.  As many as 88 percent of incumbent financial institutions expect...

How Are Content Marketing Leaders Managing Growing Workloads?

How Are Content Marketing Leaders Managing Growing Workloads?

Including: One Content Marketer’s Experience With BurnoutA Glance at What Causes Burnout Among Content ProfessionalsPractical Burnout Advice from Your Content Marketing Peers When meditation company Headspace surveyed more than 2500 workers in the US and UK recently...

What’s Working in Legal Tech Content Marketing Now

What’s Working in Legal Tech Content Marketing Now

Highlights: Practical Insights from Legal Tech Marketers “Think carefully about the segments you work with. Are they healthy, are they still busy, do they still need what you sell? And are you still solving a pain for them? If not, it may be time to adjust your...

Fintech Q&A: How Microlender Oakam Transformed its Financial Content

Fintech Q&A: How Microlender Oakam Transformed its Financial Content

I'm thrilled to have Oakam Chief Product and Marketing Officer Amber Skinner-Jozefson explain the marketing philosophy she is shaping at the UK-based microlender. Oakam uses technology to help financially neglected people access affordable credit. And the company has...