Fintech Q&A: Rain Backs Research, Repurposing, and Mindful Content

Fintech Q&A: Rain Backs Research, Repurposing, and Mindful Content

Anastasia Iliou kindly lifts the lid on her work managing marketing at Rain, which helps companies and employees manage early access to wages. What kind of content have you produced at Rain in the past six months? We've done a handful of industry-specific whitepapers....

3 Ways to Improve Content Quality

3 Ways to Improve Content Quality

How often do you stop to ask why your company’s content is being created? What about how you're creating it and who it is for? And what about what you want this audience to think, feel and do? It’s not easy to keep these questions top of mind, if you’re under constant...

How to Update B2B Blogs [By Making Existing Content Work Harder]

How to Update B2B Blogs [By Making Existing Content Work Harder]

Your company can build more than brand awareness with blogging. Blogging can grow your relationships with your customers, while gradually establishing your business as a source of quality information.  Hubspot estimates companies that publish more than 16 blog...

5 Tips to Publish Ghostwritten B2B Content with Pride

5 Tips to Publish Ghostwritten B2B Content with Pride

Trust and bravery shape good ghostwritten business content. Ask your writer to team up with your company's subject matter experts — the people who will own the byline. Give them time to understand each others' style, voice, and opinions. Thought-provoking...